Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05258_Field_OMLJ T7.txt

Text File | 1996-04-10 | 666b | 14 lines

commentary on his work is pro and con, hot and
cool, and in the end, irredeemably contradictory
(Macmillan, 1992). His ideas have always held
greater appeal for artists than for the grim or the
politically correct, whether from right or left. In the
1960s, epithets flew, and missed their mark. “The
darling of Madison Avenue,” “fetishist of
technological determinism,” “enemy of the book,”
“millennial optimist.” Canada’s intellectual comet
became a moving target for critics motivated by
their own agendas, the light of his insights
obscured by the heat of the controversy.

A legion of academics—their numbers exceeded